Running is the most primal and universal form of physical exercise. At the same time, it is truly holistic, involving our entire body, our breath, our being.
Our mission is to promote a new vision of the meaning of running, while being a global leader in providing comfortable, well-fitting, cool-looking, locally made clothing of the highest quality to a conscious community of runners who strive to be their best selves, wear their values, and be kinder to our planet.
But we stand for more than just great running gear, and more than our love of running. We believe in nothing less than the transformational power of running and fitness. We believe that running can awaken people to true joy, and that it can lead to inner peace. As much as yoga and meditation, running can be an integral part of living a happy and fully dimensional life. Like atoms and the energy we all share, we stand for connection and interconnectivity—to ourselves, to each other, and to the Cosmos at large. We cultivate a mutually supportive community that inspires us all to be not just our best selves but our highest selves.
Our vision is to show everyone – non-runners and runners alike – that running can transform lives, help you find true peace and happiness and serve as a metaphor for life.
What's your mission and vision? Let us know -- share your Runner's Life story here to inspire others to see how running changed your life.